You’ve dreamed of starting a kid’s party service in Perth.
You know that your passion for parties, combined with your incredible interpersonal skills, will make you an amazing party planner.
You’ve also got the energy and enthusiasm to work hard, and you know that there’s no better place to be than in front of a group of excited children.
But how do you get started? What are the first steps? What are the best ways to promote yourself and find clients?
Well, we’re here to discuss how to start a kids party service in Perth. Let’s begin!
Develop A Unique Selling Proposition
Developing a unique selling proposition (USP) is an essential step in starting any business. It will help you differentiate your business from competing businesses, and it can help you create a brand that stands out in the minds of potential customers.
When it comes to kids party services in Perth, there are many things to consider when developing your USP.
For example, think about what products or services you can offer that other companies don’t—or how your company can be better than other businesses offering the same service.
One example is payment collection. All companies need to take payments, but you can stand out from the crowd by offering a flexible checkout experience using a portable EFTPOS machine like Smartpay.
Also, when it comes to kids party services in Perth, most companies are offering animal parties, tea parties, character parties, as well as batherapy and treetops adventures.
You have to think outside the box about adding something different and special to this mix that no other company would be offering.
Once you’ve decided on what makes your company stand out from other similar businesses, make sure to include these details in all promotional materials for your business—from flyers and brochures to social media posts and website content.
This will help new customers learn about what makes your company different from others so they know exactly why they should choose yours over others.
Take Care Of The Logistics
Once you have a basic business plan and your USP in mind, it’s time to get into action.
Here are some of the practical things that you need to take care of:
Obtaining Permits and Licences
You always need a permit from the relevant authorities before starting a business. This includes permits from local municipalities or councils, state government departments, and federal government departments.
The type of permit varies depending on your location and you can go through this Australian government website for more information.
Hiring Staff
You will need to find people who are friendly, enthusiastic, and outgoing to work for your business. They should also have experience working with children and be able to interact well with them.
Here are some more specifics of hiring staff:
- Experience – Make sure that the staff you hire has experience working with children and parents. This will ensure that they can handle any situation that may arise while they are working at your kids party service.
- Personality – You want someone who is fun-loving and energetic but not overbearing or loud. It is essential that they have a positive attitude and a love of children so they can keep up their enthusiasm throughout the event.
- Responsibility – You don’t want someone who is going to be irresponsible with your equipment or leave when things get busy! Make sure that if you hire multiple people, there is always one person left in charge of all activities, so nothing gets out of hand during the event.
Setting Up An Office
Setting up an office for a kid’s party service is not a requirement, but it can be a good idea if your business grows. You may want to start small and work out of your own home or from a coworking space, but as your business grows, you will want to consider setting up your own office space.
If you do decide to set up an office space, then there are some things you need to consider:
- Make sure it’s close enough to where people live so they won’t have trouble getting there on time for their appointments with you.
- Ensure there’s plenty of parking, so clients don’t have trouble finding spots when they arrive at the office building.
- Make sure there are no other businesses nearby that could affect your success as a party service provider by offering similar services at lower prices.
Market Your Business
Marketing a kid’s party service in Perth can be a challenge, but with the right strategy, you can make it happen!
One of the most important things to consider here is where your target audience is. If you’re targeting parents who are looking for an easy way to have their kids’ birthday parties at home, then consider advertising on parenting forums or blogs, as well as Facebook and Instagram pages.
If you want to reach out to other businesses, try contacting local organisations that might benefit from partnering with a kid’s party service.
For example, if there’s a local preschool or daycare centre that would like to offer their facility for birthday parties but doesn’t have the resources to do so themselves, then your business could partner with them for a mutually beneficial relationship.
We recommend working with a digital marketing agency for promoting your business, since there’s a lot of competition and quite a bit of expertise required for successful campaigns.