Buggybuddys is the No.1 FREE online guide for families in Perth

Established 12 years ago, Buggybuddys has become the largest online resource for families in Perth. With multi-channel marketing across newsletters, social media, and our website, we have been able to connect with over 50,000 subscribers to our newsletter, 85k Facebook followers, and 31k Instagram followers.

Our website receives an impressive 1 million page views each month, all from families with children aged 0-18 years old in Perth, WA. This success is a testament to our commitment to providing parents with the best resources and information available, from family-friendly activities and events to products and services for children.

UPCOMING EMAIL GUIDES

Email guides are sent out to 50k subscribers, all families with kids of all ages living in Perth, WA.  Each advert is $295+GST and includes a social media post and direct link to your campaign page/website.  These are great for selling tickets, raising awareness, and getting people to visit your events and activities.

NOVEMBER

2ND – PARTIES

8TH – MARKETS

15TH – CHRISTMAS GUIDE (EARLY)

21ST – WATER FUN

23RD – BLACK FRIDAY/ CYBER WEEKEND SALES

29TH – DECEMBER EVENTS

DECEMBER

4TH – CHRISTMAS GUIDE (LATE)

7TH – RESTAURANTS

13TH – SCHOOL HOLIDAYS EARLY

15TH – FAMILY DAYS OUT

29TH – JANUARY EVENTS

JANUARY

2ND – SCHOOL HOLIDAYS MID

10TH – BACK TO SCHOOL

16TH – SCHOOL HOLIDAYS LATE

24TH – TERM TIME ACTIVITIES

30TH – FEBRUARY EVENTS

To discuss your advertising needs further contact: contactus@buggybuddys.com.au 

EVENT ADVERTISING – if your event is free and you’re not paying for advertising anywhere else you can add it to our website HERE.  Event advertising starts from $99+GST.

We reserve the right to decline advertising or free listings at our discretion.

Introducing Seniorocity….

Looking to also advertise your business, event or services to older Australians living in Perth? Then make sure you check out our sister, or should we say grandparent website, Seniorocity.

Launched in 2018, Seniorocity is the first online community for people over 55 living in Perth. Showcasing things to do Perth and WA, cafes and restaurants,  senior activities, markets and what’s on in Perth. Seniorocity’s mission is to empower the over 55’s of Perth to go out and try something new, be it a museum exhibition, art class, caravan park or café or to meet like-minded people.

Seniorocity is the perfect advertising channel for reaching older Australians. We know that this generation is a group of individuals who are becoming highly active online and have more disposable income, greater discretionary time and a stronger desire for information than ever before. Seniorocity’s advertising opportunities are a great way to promote your products and services to over 55’s living in Perth.

To find out how you can advertise your business with Seniorocity visit seniorocity.com.au/advertising or email contactus@seniorocity.com.au

CLIENT RESULTS

DIRECT EMAILS TO 50K FAMILIES IN PERTH

• 10 – 15% open rate
• 100 – 1000 clicks

EXAMPLE CLIENT DIRECT EMAILS

• RAC INSURANCE
• RAC LITTLE LEGENDS
• WEST AUSTRALIAN SYMPHONY ORCHESTRA
• DISNEY LITTLE MERMAID – REGAL THEATRE
• WEST AUSTRALIAN BALLET

TOP PAGES / BLOGS ON THE WEBSITE

• 100 School Holiday Ideas – 70k visits 
• Perth Attractions & Activities – 30k visits
• School Holiday Activities – 20k visits
• Perth Events – 12k visits
• Elizabeth Quay Mining Machinery – 12k visits
• Playcentres Perth – 10k visits
• Things to do on a rainy day in Perth – 10k visits
• Kids Parties – 8k visits

TOP CLIENT WEBSITE RESULTS

• Winter Village – City of Perth – 8k visits
• WA MUSEUM – Brickwrekcs – 6k visits
• HI-VOLTAGE BELMONT – 6k visits

EMAIL GUIDES & CLIENT EMAIL RESULTS

• BRICKS 4 KIDZ – 5K OPENS, 350 CLICKS
• READING EGGS – 4K OPENS, 60 CLICKS
• UWA KIDS ACTIVITIES – 6K OPENS, 400 CLICKS
• CLUEY COMPETITION – 7K OPENS, 210 CLICKS
• SCHOOL HOLIDAYS WINTER GUIDE (EARLY) – 6K OPENS, 650 CLICKS
• SCHOOL HOLIDAYS WINTER GUIDE (LATE) – 13,500K OPENS, 2,200 CLICKS
• JULY EVENTS GUIDE – 7K OPENS, 800 CLICKS
• TERM 3 GUIDE – 6K OPENS, 500 CLICKS
• BABY & TODDLER GUIDE – 10K OPENS, 400 CLICKS
• WESTFIELD WHITFORDS – 5,500K OPENS, 550 CLICKS
• OPTUS STADIUM TOUR – 4.2K OPENS, 1,111 CLICKS
• READATHON – 11K OPENS, 100 CLICKS

TOP FACEBOOK RESULTS

We love getting to know you, and we hope our review can help your business grow. If you want to share the review on your own website, please get your Buggybuddys review button here, by right-clicking and saving. You can then upload the image to your own website and link it to your review.

Terms, Conditions & Payment

• It is the Advertisers responsibility to ensure that no breach of copyright occurs for all artwork and components (including images and fonts) which are supplied for publication
• Buggybuddys may at its absolute discretion refuse to publish any advertisement without giving any reason. In case of refusal, no charge to the Advertiser shall be incurred
• The positioning or placement of an advertisement is at the discretion of Buggybuddys, except where expressly agreed in writing by Buggybuddys
• Cancellations made within 21days of your advertisement campaign commencement will incur a 100% charge
• Listings cancelled at the request of the Advertiser after the listing has been published will not be entitled to a refund of any unused portion of the campaign listing
• Prices are subject to change at any time

ADVERTISING SPECIFICATIONS

PLEASE SEND THE FOLLOWING CONTENT TO: JENNIE@BUGGYBUDDYS.COM.AU                                                                      

SHARED EDM GUIDE

1 x ADVERT –  EXAMPLE   

• 600×600 pixel image or logo for the advert in the email guide (jpg or png)
• URL link for the advert
• 150 words (max) description of your promotion including a title heading

1 x FACEBOOK POST

• Preferred date
• 70 words max (written in 3rd Person and any reference to Buggybuddys must be spelt correctly)
• URL link to your Facebook/Website
• 1 -4 images or video, 720px wide (Facebook resizes to fit) no more than 20% text**avoid using any text in your image as this will affect the organic reach of your post

SCHOOL HOLIDAY ONLINE GUIDE 

WEBSITE LISTING – EXAMPLE

• Full description of the activity/event/business/class, time, location and date
• Your logo and/or 2-4 images (800x600pixels or a ratio of 4×3)
• Contact details for inquiries and bookings – website address, facebook, instagram, phone number, email address

2 x FACEBOOK POSTS 

• Preferred date
• 70 words max (written in 3rd Person and any reference to Buggybuddys must be spelt correctly)
• URL link to your Facebook/Website
• 1 -4 images or video, 720px wide (Facebook resizes to fit) no more than 20% text

WEBSITE LISTING 

• Website business listing example
• Specify which page you’d like to be listed on
• Full description of the activity/event/business/class, time, location and date, approx 300 words
• Your logo or up to 6 images (800x600pixels or a ratio of 4×3)
• Contact details for inquiries and bookings – website address, facebook, instagram, phone number, email address

UNLIMITED WEBSITE LISTINGS

• Website business listing example
• Full description of the activity/event/business/class, approx 300 words
• Your logo and up to 10 images (800x600pixels or a ratio of 4×3)
• Contact details for inquiries and bookings – website address, facebook, instagram, phone number, email address

FACEBOOK POSTS

• Preferred date – you can use them whenever you wish, just let us know 
• 70 words max (written in 3rd Person and any reference to Buggybuddys must be spelt correctly)
• URL link to your Facebook/Website
• 1 x image or video, 720px wide (Facebook resizes to fit) no more than 20% text

INSTAGRAM POSTS

• Date when you’d like it to go out
• Image or video 1080px x 566px
• Text and any hashtags # you want to use

STORIES

• Date when you’d like it to go out
• Image or video 1080px x 566px
• Text and any hashtags # you want to use

EDM SPECIFICATIONS:

• Date when you’d like it to go out, check availability Monday – Thursday only
• Please send your content at least 48 hours prior to publication, to allow for drafting and approval
• Title heading for email
• EDM Examples of the content we require – choose 1 option:
  • All image (can only link to 1 URL. You provide the artwork. Image must be 600 pixels wide)
  • Image and Text
  • Copy of an email already created by yourself in Mailchimp, must be shared as a template (not sent as a test email)

EVENT’S AND ACTIVITIES BLOG

• 600x600px Image
• 150 word description
• URL link to your campaign page
• LAST YEAR’S BLOG

NEWSLETTER & WEBSITE ADVERTISING

• 600×600 pixel image for the advert box in the newsletter (jpg, png or gif format only) incl. URL link (EXAMPLE) and a title. **DATE FOR PUBLICATION – ANY FRIDAY**
• 600×74 pixel advertisement for our newsletter (jpg, png or gif format only) incl. URL link
• 728×90 pixel banner advertisement (jpg, png or animated gif format only) incl. URL link
• 300×300 pixel square advertisement (jpg, png or animated gif format only) incl. URL link
• 320×100 pixel advertisement for the mobile version of our site (jpg, png or animated gif format only) incl. URL link
• If supplying GIF files they need to be 300x and 180x and 150x
• Competition image – 540x pixels wide (any length, jpg, png) incl. URL link and details of the prize to be won (if applicable) and any conditions for entry

EVENT LISTING

• Event example
• Full description of the activity/event/business/class, time, location and date
• Your logo or 1x image (800x600pixels or a ratio of 4×3)
• Contact details for inquiries and bookings – website address, facebook, instagram, phone number, email address

 NEWSLETTER ADVERT

• Preferred date – our weekly newsletter goes out every Friday week (EXAMPLE)
• Short headline
• 600×600 pixel image for the advert box in the newsletter (jpg, png or gif format only)
• URL link – you can use a bitly link to track  your campaign or a bespoke link to your website

COMPETITION

• Competition image – 540x pixels wide (any length, jpg, png) incl. URL link and details of the prize to be won (if applicable)
• Please let us know how the competition winner(s) collect their prize?
• Any terms and conditions for entry?
• Facebook guidelines: https://newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/

BLOG REVIEWS/ADVERTORIALS

Option 1 – you provide the content, images (as many as you like, at least 10 for the vblog package) and video clips supplied by you (example)

Option 2 – schedule in one of our bloggers to review your experience free of charge and ensure they’re given the opportunity to take photo’s and video’s of the whole experience (example)

BLOG ADVERTORIALS / EMBEDDED ARTICLE LINK

• You provide the text, images and any url links (example)
• Find an existing article on our site to insert our keyword link and send through the url link(s) to be placed in the article

BLOG ADVERT – EXAMPLE

• Full description of the activity/event/business/class, time, location and date
• 1 x image (square, 600×600)
• Contact details for inquiries and bookings – website address, facebook, instagram, phone number, email address
• URL link to click through to more information/bookings/sales