Oobi was founded 15 years ago by textiles and fashion designer, Alexandra Riggs. Alex designs all our garments, we hand screen print fabrics that are unique, special and won’t be seen anywhere else!

Our aim every day is to create a magical world for girls. To find a space where every girl can feel and look amazing. That’s why we love to use the #letthembelittle – because when we see girls in their Oobi, we know that they can be themselves, and love how they look and feel in our garments. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.

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