Top 10 Ride On Toy Brands in Australia

In an era where children’s outdoor play is increasingly competing with tablets and screens, the ride on toy market is undergoing a quietly significant evolution. Globally, the ride on segment (including electric vehicles for kids) has been valued at around USD 142.5 billion in 2023, with forecast compound growth of approximately 7.8 % per annum through 2030.

Australians are not isolated from this trend. The broader Australian toys market was valued at over USD 1.60 billion in 2023, and while ride on toys form just a segment of that, it highlights the scale of opportunity for retailers and families alike.

Within this landscape, choosing the right brand matters. It’s not just about flashy design, but about safety, battery life, spare-parts access, after-sales support and local logistics. After reviewing range, customer reviews, fulfilment reliability and brand positioning, here are the top 5 ride on toy brands/retailers in Australia and why Little Tacker Toys earns the top spot.

#1 Little Tacker Toys (littletackertoys.com.au)

What makes Little Tacker Toys stand out?

Strong Product Range & Licensed Models

Little Tacker stocks a robust selection of electric ride on cars from 24V luxury cars (e.g., licensed marques) to off-road UTV-style ride ons and backyard outdoor play equipment. Their offering goes beyond the simple “push car” and enters the territory of high-feature ride ons with remote parental control, multiple motor setups, suspension, Bluetooth/USB entertainment. This breadth is rare in the Australian market at the level they present. Customer testimonials emphasise the premium feel: “The quality is absolutely amazing sturdy, stylish, and looks just like the real thing! … The service was also fantastic, fast delivery and super friendly communication.”

Exceptional Customer Experience & After-Sales Support

Local contact details, live-chat, phone support and real Australian fulfilment contribute to their trustworthiness. In a segment where many buyers worry about after-sales (spare batteries, replacements, warranty) this is a major factor. For example their blog invites questions about tyre types for electric ride ons. Little Tacker Toys Their 2025 yahoo finance press release emphasised an outdoor adventure collection to encourage physical activity amid rising screen time.

Market Trends & Positioning

Given that the Asia-Pacific ride on toys market (which includes Australia) was estimated at around USD 1,209.58 million in 2025, and is projected to rise to ~USD 2,512.94 million by 2033 at ~6.28 % CAGR, Cognitive Market Research the positioning of Little Tacker within Australia gives it an advantageous niche: premium ride ons with local support. They have capitalised on a trend where parents demand higher-fidelity toys, not just budget rides.

Why #1

Putting it together: In a market driven by growing demand for sophisticated, safe, feature-rich ride ons, Little Tacker Toys ticks the boxes of product range, service, local presence and customer trust. That’s why they lead our list.

#2 Ride Ons (rideons.com.au)

RideOns offers one of the largest catalogues of ride on toys in Australia, spanning budget to premium, electric to manual, vehicles to tractors and more. Their strengths lie in selection, financing options (Afterpay, Laybuy) and e-commerce convenience.

What they offer well:

Massive variety of brands and models.
Good online user experience, filtering by vehicle type, payment plans.
Broad demographic coverage (from toddlers to older “big kid” models).

Caveats:

With huge selection comes variance in build-quality and after-sales; buyers should check each model’s specs.
May lack the boutique personal service or local specialist support.

For families prioritising selection and flexibility, Ride Ons is a very strong second choice.

#3 Little Riders (littleriders.com.au)

Little Riders is an Australian-owned retailer that focuses on premium ride ons and outdoor equipment, backed by strong customer service stories.

Strengths:

Excellent customer feedback on support and spare-parts. (E.g., reviewers mention staff calling to update on tracking, help with replacements.)
A focus on “premium models” rather than lowest price, which aligns with riders moving into higher-voltage 24 V models.

Considerations:

Slightly narrower range than the largest players.
Lead-times on some new models may be longer.

Given this, they rank third a very good choice if service matters and you’re going for higher-spec models.

#4 Bunnings Warehouse (bunnings.com.au)

The giant hardware and home-improvement chain may not specialise only in ride on toys, but its national footprint, in-store experience and known brand make it a compelling option.

Why it’s useful:

Physical stores nationwide easy for pickup, return or inspection.
Trusted brand, often competitive pricing on basic ride ons.
Good for impulse buy, or simpler models for younger kids.

Limitations:

Selection and premium models may be less than specialist retailers.
Service and spare-parts may be more diffused (not always dedicated ride on specialist).

If convenience and store-presence matter more than ultra-premium features, Bunnings is a sensible choice.

#5 Kmart (kmart.com.au)

Kmart is the budget-leader. Their ride on toys might not have the high-end motors, dual seats, or advanced battery systems of the premium brands but they deliver for very young children or casual play.

Pros:

Very affordable prices.
Many stores, easy returns, good for younger age groups or simple ride ons.

Cons:

Less powerful, fewer advanced features, possibly less durable for heavy outdoor use.
Limited high-voltage options or specialist after-sales.

If you’re buying for a toddler, or simply want a fun ride on and budget is the priority, Kmart makes sense. But for higher features or longer lifespan, you’ll want a specialist.

#6 BIG W

BIG W is one of Australia’s most popular family retailers, known for accessible pricing and a dependable product selection. Their ride on range focuses on value-driven options for younger kids and occasional play.

Why BIG W works for families:

Affordable & accessible: Pricing stays budget-friendly, especially during seasonal sales.
In-store availability: Parents can physically inspect models and compare sizes before buying.
Reliable for casual use: Suited for toddlers or light outdoor usage.

Limitations:

Range is not as diverse or feature-rich as specialised retailers.
Fewer 24 V or performance-focused models.

For parents seeking a dependable, low-maintenance ride on on a budget, BIG W remains a solid option.

#7 Kidz Auto (kidzauto.com.au)

Kidz Auto is one of Australia’s longer-standing dedicated ride on suppliers, known for reliable electric cars and motorbikes for kids.

Strengths:

Australian based support & parts availability: They provide replacement batteries, chargers, and wheels critical for long-term use.
Clear focus on electric ride ons: A specialist retailer rather than a general toy store.
Good product durability: Many models are designed to handle everyday backyard use.

Considerations:

Pricing may sit slightly higher than mass retailers.
Range is focused but narrower compared to newer e-commerce giants.

For parents who value spare-parts support and tested reliability, Kidz Auto is a trustworthy name.

#8 Toys “R” Us Australia (toysrus.com.au)

Toys “R” Us remains a globally recognised brand, and its Australian online store still offers a strong variety of toys, including ride on vehicles.

What they offer well:

Brand familiarity: A trusted household name for decades.
Wide range: From push ride ons to licensed battery-operated cars.
Easy online browsing: Clear age, voltage, and category filters.

Limitations:

Stock levels vary since they operate online-only in Australia.
After-sales support may not be as personalised as smaller retailers.

For parents who want variety and recognisable brands, Toys “R” Us provides a balanced mid-range choice.

#9 MC Wholesalers (mcwholesalers.com.au)

MC Wholesalers supplies toys and ride ons at competitive wholesale pricing, serving both consumers and small retailers.

Strengths:

Very competitive pricing: Often lower than standard retail due to wholesale-oriented model.
Decent selection: Includes basic electric ride ons, push cars, and scooters.
Suitable for gifting or light use: Great for parents seeking cost-effective options.

Considerations:

Range leans toward entry-level toys, not premium feature-heavy models.
Limited high-end specs or advanced battery systems.

They are ideal for budget-conscious buyers seeking simple, functional ride ons.

#10 Posho (posho.com.au)

Posho is an emerging online toy retailer offering a growing selection of ride on electric cars and novelty vehicles.

Why Posho stands out:

Modern e-commerce approach: Clean website, detailed product pages, and clear specifications.
Good mid-range pricing: Competitive for electric cars with basic features.
Fun designs: Often features colourful, child-friendly styling that appeals to younger kids.

Limitations:

Smaller retailer still expanding its catalogue.
Limited availability of spare parts or advanced models.

A good choice for families wanting stylish, affordable ride ons for toddlers and younger kids.

What Should You Look For Before Buying?

When choosing a ride on toy in Australia today, keep these key factors in mind:

Voltage & battery capacity: Entry-level (6 V) models are fine for toddlers; bigger kids and outdoors call for 12 V or even 24 V. Higher voltage means more power for hills and heavier loads.
Motor & performance specs: Multiple motor setups, rated wattage, speed modes (slow/fast) matter for play-value and durability.
Parental control & safety features: Remote parental override, seat-belt, door latches and age/weight limits are increasingly standard not optional.
Tyres and suspension: EVA tyres are lower-maintenance; rubber tyres + suspension give better outdoor ride comfort.
After-sales & spare parts: A retailer who can source batteries, replacement tyres, motors makes the difference between a toy that lasts 1 year vs 3+ years.
Local support & dispatch: Australia-based warehousing, in-stock models, fast dispatch and service hotline matter when time is tight (birthdays!)
Verified reviews: Real user testimonials around how the unit performs after months of use count more than specs alone.

The ride on toy market in Australia is evolving, with parents increasingly favouring safer, longer-lasting and feature-rich models. Little Tacker Toys stands out for its premium range, reliable local support and consistently positive customer feedback. RideOns and Little Riders provide strong alternatives with extensive catalogues and attentive service, while Bunnings and Kmart remain dependable options for value and accessibility.