If you’ve been running a family-friendly business in Perth for a while, you’ll know that time can be a precious commodity for your customers.
Between looking after kids and maintaining their work and other responsibilities, parents just don’t have the time to search through a website to try to find the right contact number. And then, when they find it, they just want to speak to someone who can give them the information they need. They certainly don’t want to have to leave voicemails or wait for callbacks.
That’s why more family-friendly businesses in Perth are switching to 1300 numbers. Sure, doing this makes them look bigger and more corporate. But there are also more significant benefits to be gained.
This type of number makes them easier to contact. As a result, busy customers tend to trust them more as they are easier to deal with. From kids’ activity centres and childcare services to family health providers and many other local businesses, having a 1300 number as their main point of contact can make a notable difference to the success of their operation.
In this post, we will explain why.
What Do We Mean By a “Family-Friendly” Business in Perth?
Essentially, a family-friendly business is one that understands what day-to-day life looks like for busy parents. They know that their mornings are usually rushed, afternoons are always busy, and evenings are often the only time they get to organise the week ahead.
That is why these types of businesses make communicating with them very simple via a 1300 number. They know, for instance, that most parents contact businesses in short windows of time. It might be during their lunch break at work. Between school pickup and drop-offs. Or when they have a spare moment on a Saturday morning. More importantly, they realise that when calls go unanswered or messages bounce around, families often move on to the next option.
That is why they make a point of answering calls quickly and any questions they are asked clearly. They also don’t make parents jump through hoops just to get the basic information they are looking for.
In short, they make customers who are looking for products or specific services feel understood and supported. Conversely, they tend to stick with businesses that respect their time and make things as straightforward as possible.
What Is a 1300 Phone Number?
A 1300 number is a 10-digit business phone number that customers can call from anywhere in Perth, Western Australia, and Australia as a whole. It enables them to phone a business from any landline at a local call rate.
Because the business covers the cost of incoming calls, it is a cost-effective way for customers to contact them. Being “virtual,” and therefore not tied to physical lines, these numbers can be routed to different phones, such as landlines, mobiles, or office numbers. They can also be managed with a range of features, including time-based routing.
Many businesses use providers like Telcoworks to set up a 1300 number that fits their operation. Calls can be answered on mobiles or landlines, or forwarded to other people depending on their availability. Crucially, for the caller, the act of phoning a company feels simple. There’s one clear number they can call to connect directly with the business.
What Are the Benefits of Having a 1300 Number?
As mentioned, having a 1300 number makes Perth businesses easier to contact while appearing more professional. However, they can also benefit in several other ways. They include the following:
1. Creates a Strong First Impression
For any Perth business, especially a small or family-run one, having a single clear phone number helps create a strong first impression. Indeed, customers often feel more confident calling a company that lists a dedicated business number rather than a personal mobile one.
2. Flexibility
As a 1300 number isn’t tied to a single location, it gives companies great flexibility in how they answer calls. They can, for example, do this on a mobile device, a landline, or redirect it to a specific person or department. Additionally, if a business moves or grows, the number stays the same, which makes it easier for them to scale.
3. Better Call Management
Many family-focused businesses in Perth often receive a high volume of calls. Especially during school holidays, weekends, and the summer. However, if they have only a single landline or mobile phone to receive them, they can struggle to keep up.
Having a 1300 number makes calls easier to handle because businesses can answer them from multiple locations. This leads to fewer missed enquiries and helps to maintain a single, consistent contact number across their website and social pages.
On top of that, features like call routing, basic analytics, and call tracking can help businesses understand when customers are calling. This can help with staffing timetables and to measure the effectiveness of a specific marketing campaign.
4. Easier To Remember
1300 numbers are easier to remember because, with the first four fixed, you only have to recall the last six digits. They can even be customised to make them even more memorable; for example, 1300 DOCTOR, which can help with your branding.
This, in turn, can improve your business’s phone number recall and response rates. Both of which are vital metrics for success.
Should My Business Switch to a 1300 Number?
Ultimately, this is something only you can decide. However, many family-run businesses in Perth see a 1300 Number as a simple way to improve how their customers communicate with them.
If you are considering making the switch, it might help to think about how calls are currently handled in your business. And, it pays to be honest, especially if you run a women’s refuge or a business like a family law firm.
Should you believe there is room for improvement, then having a 1300 Number as your main point of contact can be a good starting point. A business, after all, isn’t a business without customers.
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