Reach Perth's Biggest Family Audience
Connect your brand with over 180,000 monthly visitors and 140,000+ social followers — parents actively searching for family fun, adventures, and good times in WA.
An Audience That Actually Shows Up
Over 15 years of building WA's most engaged family community. Real Perth families who trust us every day.
Hyper-Targeted Reach
96% of our audience lives right here in Western Australia. Your campaign reaches Perth families who are actually looking for what you offer.
84.88% Market Share
We grab 84.88% of organic traffic among WA family publications. We're kind of a big deal in the Perth family space.
Content Families Trust
Local Perth parent bloggers write honest, real reviews that families actually read and act on.
High-Intent Audience
Parents visit when they're ready to book, buy, or plan something fun. Your ads hit them at the perfect moment—not when they're scrolling aimlessly.
Everywhere They Hang Out
Website, Instagram, Facebook, TikTok, email, blog reviews — we've got your brand covered across every channel where Perth parents spend time.
Real, Proven Results
270K+ reach on a single post, 2,630 link clicks, 20%+ email open rates. We don't promise big—we deliver big.
Who's Listening to Buggybuddys
89% Mums & Parents
Ages 25–45. Primary household decision-makers for family activities, bookings, and purchases.
96% Western Australian
Perth metro (73%) + regional WA hubs (23%). Your campaign stays local where it matters most.
Google-Driven Traffic
73% arrive via organic search. Keywords like "kids parties Perth," "school holiday ideas," and "family-friendly restaurants."
Top Content By Audience Engagement
| Content | Views | Audience Type |
|---|---|---|
| Perth Events | 123,500+ | Event seekers, weekend planners |
| School Holiday Ideas | 77,600+ | Parents planning school breaks |
| Playgrounds Guide | 40,900+ | Active outdoor families |
| Family Dining | 28,900+ | Family restaurants, cafes |
| Kids Parties | 31,900+ | Party planning, event bookings |
Year-Round Brand Building
Stay front-of-mind with Perth families all year long. Choose your level of visibility and support.
- Tier 3 listing in one directory category
- Website, contact details & social links
- Listed in School Holidays & Christmas
- Tier 2 listing in all applicable categories
- Featured Event Listings
- 2 x Social Media Posts
- 1 x Newsletter Spotlight Box
- Website & Newsletter Banners
- School Holidays & Christmas
- Featured Tier 1 in all applicable categories
- 6 x Social Media Posts
- 1 x Newsletter Spotlight Box
- 1 x Newsletter Advert
- Website Banners & Newsletter Banners
- School Holidays & Christmas coverage
- Competition & Article inclusion
- Premium Tier 1 in all applicable categories
- 6 x Social Media Posts
- Up to 10 images in carousel
- 1 x Newsletter Spotlight Box
- Unlimited description copy
- Website & Newsletter Banners
- Competition & Article or Review
- Priority treatment & top placements
Brand Builder Benefits — What You Get
| Feature | Typical Results |
|---|---|
| Website Listing Views | 2,500–3,000+ views |
| Social Media Reach | 90,000–120,000+ total reach |
| Newsletter Impressions | 10,000+ impressions, 190–200 clicks per advert |
| Website Ad Impressions | 290,000–300,000+ with 350–400 clicks |
| Competition Entries | 250–1,200+ entries |
| Blog Review Views | 1,800–2,200+ views over time |
Promote Your Event to Perth Parents
Perfect for launches, festivals, workshops, experiences, and special events. Price per event.
- Featured Event Calendar Listing
- Featured listing in our newsletter on the week of event
- Featured on website homepage
- Everything in Basic Event Package
- 2 x Social Media Posts
- 1 x Newsletter Advert
- Everything in Basic Event Package
- 2 x Social Media Posts
- 1 x 300x300 website advert (1 month)
- Everything in Basic Event Package
- 3 x Social Media Posts
- 1 x Newsletter Spotlight Box
- Leaderboard Banners (728x90 & 300x300)
- Newsletter Banners (1 month)
- Competition & Article inclusion
Dominate School Holiday Searches
Pricing per school holiday period (not annual). Get your content in front of families planning school breaks.
- Tier 3 School Holiday page listing
- 1 x Email guide inclusion
- 1 x Social Media Post
- 1 x Email guide
- Tier 3 School Holiday listing
- Top 100 School Holiday Article inclusion
- 1 x Social Media Post
- 1 x Email guide
- Tier 3 School Holiday listing
- Top 100 School Holiday Article
- 2 x Social Media Posts
- 2 x Email guides
- Tier 2 School Holiday listing (premium)
- Top 100 School Holiday Article
- 3 x Social Media Posts
- Priority placement
Authentic Stories & Engagement
Professionally created content that resonates with Perth families. Written and shot by real parent bloggers.
Direct Reach to Perth Parents
📧 Email Packages
Dedicated email, your brand only. Perfect for launches & key promos. Reaches 50,000+ subscribers.
Inclusion in themed shared email guide. Direct link to your website. Reaches 50,000+ subscribers.
Everything in Standard + Dedicated Facebook post. Extended reach to social community.
Everything in Standard + Facebook AND Instagram posts. Maximum exposure across all platforms.
Image ad in popular weekly newsletter. Reaches 50,000 Perth parents. Drives clicks to your offer.
📱 Social Media Packages
One dedicated post on Facebook or Instagram. Ideal for promoting offers, events, products.
Three dedicated posts across Facebook/Instagram. Option to stagger for better reach. Perfect for campaigns and launches.
One dedicated post to Instagram & Facebook Story. Option to link to your website.
Promoted across all channels (newsletter, website, social). Runs for your chosen duration. Build your email list!
2026 Editorial Calendar Available
Plan your campaigns around our themed guides and featured content opportunities throughout the year
Ready to Reach Perth's Biggest Family Audience?
Let's work together to create something amazing. Contact Lorraine today to discuss your campaign.
